What metrics reveal sustained interest versus short spikes?

Metrics that show sustained interest

Sustained interest appears as consistent engagement across multiple days, while short spikes show a sharp peak followed by a drop. Important metrics include daily interaction averages, retention rate, and mention count stability.

Metrics to examine:

• Daily average interactions over a week.
• Number of days with above-average mentions.
• Share and save rates indicating lasting value.

A high save-to-share ratio often signals content that users find useful and plan to revisit, indicating more durable interest than ephemeral virality.