Real-time buzz can be tracked using a combination of in-site trend feeds and third-party social listening tools. The best approach blends on-site data (clicks, shares) with social network signals (mentions, hashtags) to measure momentum.
Common features to look for:
For quick checks, use the platform's trending panel. For deeper monitoring, social listening or analytics tools provide historical context and source breakdowns, helping you assess whether a trend is sustained or momentary.